July 11, 1997 is the date that Jonathan Rudinger, while demonstrating canine massage on NBC TV, experienced a vision, an epiphany. In an instant Jonathan recognized the potential value of canine massage for dogs, their owners, veterinary caregivers, and entrepreneurs who become canine mass at practitioners. He saw the faces of the thousands of dogs, people learning and practicing canine massage, his PetMassage school, his books and videos, even the hydrotherapy pool that he installed 2 years ago, 22 years later. He vowed to dedicate his life to making his vision a reality. The PetMassage Training and Research Institute, in the years since then. has attracted thousands of people to Toledo for hands-on vocational training workshops. This has brought significant revenue and prestige to the Toledo/Northwest Ohio region.
In 2012 Mike Bell, Mayor of the City of Toledo proclaimed every July 11th to be PetMassage for Dogs Day!
In honor of PetMassage for Dogs Day, please take a few minutes to focus on your dogs’ bodies; noticing any lumps and variations of skin temperature while scratching and stretching your dogs’ limbs. Assess your dogs’ ears, coat, nails, and overall condition (stance, gait, weight, muscle tone, eyes, and nose). And, remember that PetMassage Aquatics is here if your dog has any of the conditions listed on this page of our website.