Elevator Speech: Going up?

Before you start rolling your eyes … oops, too late … I wanted to share my perspective of creating an elevator speech with you. The name “Elevator Pitch” reflects the idea that it is possible to deliver the summary in the time span of an elevator ride, or approximately thirty seconds. The term itself comes from a scenario of an accidental meeting with someone important in the elevator. If the conversation inside the elevator in those few seconds is interesting and value adding, the conversation will continue after the elevator ride or end in the exchange of  a business card or a scheduled meeting.

The elevator sentence needs to be in your own words, and using terms and speaking style that is normal for you.
Use the speech as a way of defining to yourself what it is that you are doing and why you are doing it. It could be described as a mission or vision statement. In this scenario, the dreaded elevator speech is simply an affirmation, or a goal for a standard of performance that you set for yourself. Continue to edit and refine your speech until it says exactly and concisely what you want it to. 

Then, repeat it as a mantra, an affirmation, until your words become your reality. “Elevate” your awareness of who you are and the amazing things you do for dogs and their people.