Dogs and their people are happier and healthier with PetMassage

PetMassage™ Energy Work for Dogs: Accessing the Magnificent Body Language and Body Wisdom of the Dog, Audio CD Download

By Jonathan Rudinger | December 14, 2018 | 0 Comments

PetMassage™ Energy Work for Dogs: Accessing the Magnificent Body Language and Body Wisdom of the Dog, Audio CD Download

6-hour audio program

This is the perfect way to learn the complex and loving components that make up “PetMassage™ Energy Work for Dogs.” The subtitle tells it all. You are “Accessing the Magnificent Body Language and Body Wisdom of the Dog.”

The PetMassage™ Energy Work form is easy to understand, fulfilling to learn and fun to practice.

In this audio book, Jonathan Rudinger, the founder of The PetMassage™ Institute, adapts energy-based techniques from human massage therapies from around the world: Swedish massage, Positional Release, Acupressure, Healing Touch, Chakra balancing and more to create PetMassage™ Energy Work for Dogs.

Here, you will learn a coherent form that you can use to enhance the quality of life of your canine friends and clients.

Every human culture since the dawn of time has developed and used some form of massage for purposes both therapeutic and pleasurable. Massage helps dogs, too. Dogs can regain and maintain circulation, flexibility, healthfulness and control over physical issues and behaviors associated with fear, past abuse, and grieving.

When you balance your dog’s energy levels, you enhance his overall quality of life.

Cost: 24.95

Ohio Interpretation of Laws Re: Massage 

By Jonathan Rudinger | December 13, 2018 | 0 Comments

Ohio Interpretation of Laws Re: Massage 

Animal Alternative Therapies

Revised May, 2010

The Ohio Veterinary Medical Licensing Board has had multiple inquiries regarding the ability of animal massage therapists and other allied health professionals to perform therapies on animals and not violate the veterinary practice act. The Board appreciates these individual’s willingness to understand and work within the law and rules of the veterinary practice act. Basically, the use of massage therapy to treat a medical condition of an animal is the practice of veterinary medicine and should be monitored by a veterinarian.

It is not the intent of the Ohio Veterinary Medical Licensing Board to restrict the practice of alternative therapy practitioners as long as they are not straying into the field of diagnosing and medical treatment of animals. The Board reiterates that if the animal practitioner is performing therapy for the purpose of relaxation or other non-medical purposes, then it is not considered the practice of veterinary medicine and is permissible. For instance, an animal that has inhibitions regarding travel may require massage therapy to relax it. In the event of a medical situation a veterinarian can certainly prescribe such services as a therapist can provide or the therapist can work under the supervision of the veterinarian as long as the veterinarian maintains the medical supervision for the animal.

Legal Interpretation:

Call to Action: 

PetMassage took the initiative to give the Ohio State Veterinary Licensing Board a demonstration and presentation of canine massage. That’s the reason for this interpretation of the veterinary practice law in the state of Ohio.  Prior to that, the Board had no idea of the value and compatibility of canine massage with their traditionally defined veterinary practice.

If you would like to learn to practice canine massage, take your professional level training workshops at the PetMassage Training and Research Institute in Toledo Ohio.


My dog and I share the moments, share the love, share the memories.

By Anastasia Rudinger | December 12, 2018 | 0 Comments

Transitions Canine Massage: Sacred Rite

By Jonathan Rudinger | December 12, 2018 | 0 Comments

Transitions Canine Massage: Sacred Rite

A transition is any shift from one life -energetic – experience to another. Massage assists dogs in any transition. When dogs are experiencing a change in their lives that is stressing them, they get tremendous benefit with massage.

Examples of lifestyle changes could be

  • moving to a new city or neighborhood and adjusting to new scents and surroundings
  • Change in family dynamics: people and other pets
  • New exercise routine, diet
  • You’ve changed: work schedule, friends, partners, even your essential oils.

Examples of age-related lifestyle changes

  • Slowing down
  • Gaining weight
  • Not joining in the play at the dog park
  • Old age related conditions, like arthritis, diabetes, weight gain

All benefit with wellness maintenance and that includes massage.

The most difficult and confusing change is the final one, death. The Transitions massage can help dogs and their people during this process. Let’s see how.

Transitions massage can only enhance your dog. Every moment is a transition to a new experience. It is always helpful because it is the sharing of a love story. It’s like sitting with my parents reviewing family albums. It reinforces the love, the bond.

This is an intentional pause including the life enhancing attributes of massage, to share memories, review good times together. And sometimes it’s a way to ease into the awkward and painful process of saying a loving goodbye.

This is a powerful massage as a dog approaches his end of life.

This is an energy massage. A massage of the emotions, the mind, the spirit. slow movements. It’s a spiritual moving meditation. The massage is performed as if it were a sacred rite, a ritual.

Setting the scene

  • Begin by smudging the space, cleansing the ether. You can use a sage smudge stick à la the Native American traditions. Or, I like to use a single tap of a little meditation bell.
  • Dim the lights.
  • Express the scent of you being happy and feeling love and comfort.
  • Settle your dog on her favorite blanket so she is nesting in her most pleasing aromas.
  • Play soft gentle music. The music is background that allows you space to open the pores of your mind to incoming thoughts and feelings.

Begin with

  • A laying on of hands connection. Breathe and observe your heart rate slow.
  • Apply Assessment strokes to bring her awareness to her body.
  • Open the energy body slicing through the space around her body with your fingers.
  • Splay it open.
  • Place your hands on the dog and breathe.

This is the time for quiet reflection. It’s an empathetic sharing of memories. Love. It is comforting. It is a celebration of simple inconsequential moments that make up the continuum of your loving relationship.

Share. Validate. Enjoy.

Share the moments. Share the love. Share the memories.

When you are complete, zip up the Ch’i envelop, ground the dog with smoothing strokes and take a few minutes to sit quietly with your dog.


In the taping of the YouTube video, I demonstrated the Transitions massage with Camille. Afterwards, and for the following 2 days, she was a Velcro dog. Camille refused to leave my side. She kept staring at me, sharing thoughts and feelings: sharing stories. The dam was open. The current was strong. I remain overwhelmed with the intensity of love and appreciation she projected. We are two fortunate critters!

Calls to Action:

Here’s the link to purchase the book: Transitions, PetMassage Energy Work for the Aging and Dying Dog:

It’s only $20.00.  Who do you know that would love this book?

If you would like to take the home study course and get Continuing Education credit for learning and facilitating the Transitions massage: here’s the link:

Watch the Transitions Massage video on the PetMassage Training & Research Institute YouTube Channel to discover how this massage form was first discovered.

Transitions, Canine Massage, energy massage, Sacred Rite, lifestyle changes, age-related, family albums, sharing memories, end of life, smudge, empath


Duplication, redundancy, sympathetic, and empathetic functions in the dog  

By Jonathan Rudinger | December 12, 2018 | 0 Comments

Duplication, redundancy, sympathetic, and empathetic functions in the dog  

Our dogs bodies are wise and mysterious. In their wisdom, they have several types of backups, backing up each other in case one element malfunctions.

I often stimulate synergistic referral points when I cannot access or am not sure precisely where assistance is needed. There are multiple ways to access and influence areas – to “get there.” I trust the dog’s body to know and channel the energy to where it needs to go. Yes, this is energy work. And, it’s an important aspect of every massage. This is one of the ways that massage differs from the Western medical model. We are all energy. Energy bodies having a physical experience.

The key to finding the way to “get there” is to identify elements and functions that are similar. Begin with a little homework. Find and follow the schematics in books whose charts show you the locations of acupressure points, diatoms, reflexology points, and joints with similar shapes or functions.

In the Helpful Hint “Research Papers Lead to Help for Dog Owners” I offered suggestions that would indirectly affect the dogs issues For the owner of the dog in the article, I suggested that the rings of sphincter muscles could be addressed by stimulating similar shapes with similar movements.

When I affect one element, I am creating a shift in the synergistic element. It could be physical, like this dogs anal sphincter. It could be also be behavioral.

PetMassage, canine massage, is a constant reminder that there is no such thing as a part of the dog that is separate. Dogs are bundles of interrelated energy. Everything they do, think, feel and are, is directly connected. It is the same with you and me.


I can always discover a way to help my dog.

By Anastasia Rudinger | December 12, 2018 | 0 Comments

Confident Dog Handling for PetMassage™ Practitioners Workshop

By Jonathan Rudinger | December 10, 2018 | 0 Comments

Confident Dog Handling for PetMassage™ Practitioners Workshop

4 Hour on-site workshop.

The concepts and dog handling skills in this course will enable you to be more confident working with many dog breeds, temperaments, and situations. From the beginning of a dog massage session, you must develop an understanding with the dog so that both of you feel safe and heard.

Learn safe and appropriate ways to interact with dogs, whether they are compliant, fearful, anxious, willful, reactive, threatening, in discomfort, stiff, overweight, or just big, during each phase of a PetMassage™ session.

This hands-on workshop focuses on

  • body language communication skills
  • leadership
  • and body mechanics for your safety and the dog’s comfort.

 Fee: When taken on its own, this workshop is $99.

Register Now


* If you have previously purchased the required texts, your workshop fee will be discounted equal to the price paid for the texts.

TCVM Tongue Assessment and TCVM Pulse Palpation

By Jonathan Rudinger | December 9, 2018 | 0 Comments

TCVM Tongue Assessment and TCVM Pulse Palpation

How much do you know about TCVM, Traditional Chinese Veterinary Medicine? Do you know how to apply aspects of TCVM in your dog massage?

Acupressure points and meridians are not all there is to know in the complex practice of TCVM. Two of the Four Pillars of TCVM Diagnosis are Tongue Assessment and Pulse Palpation.

Would you like to look at your dog’s tongue and use what you see in your assessment and application of massage?. You can when you know what to look for!

Would you like to be able to get a real time validation of how the dog is processing your massage? You can get the feedback you need by reading the textures of pulses!

Chinese medicine uses the tongue to interpret health

The tongue is one of the most important diagnostic areas in ancient medical traditions. What makes the tongue such a great diagnostic tool? Your tongue, containing water, electrolytes, mucus, and enzymes, is a very sensitive organ and its appearance changes with many physical changes in the body. In Chinese medicine, the tongue is a “map” of the internal body. Like the face, the tongue is divided into five-element zones that correspond to your internal organ networks.

Workshop instructor: Eva Groesbeck, DVM

I recently attended one of her lectures and I am very impressed with her knowledge and skills in TCM. Eva has taken one PetMassage (the WaterWork, Canine Aquatic Massage) workshop. Her approach and our philosophy are highly simpatico. The skills Eva will teach will perfectly complement the PetMassage Advanced Level curriculum and enhance your palpation skills whatever your level of expertise. You’ll apply them in every canine massage!

We are thrilled to offer this one-day class held Sunday, on the first day of the PetMassage Advanced Level workshop from 9 am to 4 pm focusing on these two techniques.

This workshop is open to DVMs, RVTs, and graduates of all schools’ canine massage programs.

The fee for this class is just $200 (10% less with IAAMB/ACWT membership).

 Register Now:

Body and Gait Mechanics for PetMassage™ Practitioners Workshop

By Jonathan Rudinger | December 8, 2018 | 0 Comments

Body and Gait Mechanics for PetMassage™ Practitioners Workshop

The dogs we walk and massage entrain with our posture, gait and breathing. Our dogs are very aware of how we are feeling. Any limp, slouch, imbalance in gait, unfocused look, and incomplete breath signals them that something is amiss.

In the Body and Gait Mechanics for PetMassage™ Practitioners on-site, hands-on workshop, you identify where your balance and gait may need some modifications and learn science based drills that you can continue to practice to get ”back in balance.” New concepts in neural- and vestibular brain science will get your body moving in grace and comfort.

In the Body Mechanics workshop, our expert will help you transform the way you move. When you move in balance and ease, you will feel more alive. When you move more comfortably you will interact with dogs with increased balance, stability and confidence. Moreover, your dog will be relieved to know that you are well and happy. When it is supple and balanced, your movement signals them that they do not have to take care of you, they can focus their energies on their own healing.

Instructor: Diane Salettel, PetMassage™ Practitioner, Z-Health Trainer in Chagrin Falls, OH

 Note: The Body and Gait Mechanics for PetMassage™ Practitioners Workshop is held on the first day of each Foundation Level Program from 1:30 pm to 5 pm.

 Fee: When taken on its own, this workshop is $99. Register Now>>

PetMassage for K9 Officers

By PetMassage | December 7, 2018 | 0 Comments

Full Title: PetMassage for K9 Officers

Author: Jim Smead

Date of Publication: December 6, 2018


Research Paper Text:

PetMassage for K9 Officers
Jim Smead
December 6, 2018

The environment that can be experienced by K9 unit dogs and their handlers can be stressful to say the least. K9 dogs are expected to perform well in various situations, such as finding a suspect through smell, protecting its handler, finding hidden objects in a 150’x150′ area, knowing how to respond when under fire, and detecting explosives and narcotics.

The idea here is to provide PetMassage for the dogs to help them deal with any physical injuries, and even more importantly, dealing with any stress and/or trauma they incur on the job.  The handler is also going to benefit from this work because another aspect of the idea is to teach them how to do the PetMassage as well so they can connect with their dogs on a deeper level. The dogs have to learn the character of the handler so it is easier for them to work and live together. The handlers have to learn how to deal with any behavioral issues and understand their dog so as to enhance the dogs’ performance rather than hinder it.

PetMassage will help the handlers add to the training they get in behavior and body language. They will be able to connect with their dog differently with the energy work to find any invisible issues, unlock any emotional or energetic stagnation, and overall have a stronger bond with their partner while dealing with the day to day ups and downs of various police situations.

The logical start is to contact the K9 Unit supervisors for my area: York County in South Carolina, and Mecklenburg County in North Carolina, both around the Charlotte area. Then I considered what to present to them, and I realized I didn’t really even know what went in to being a K9 officer, either the dog or the handler. To remedy that I decided to contact some trainers that I was referred to that had some experience with training either K9 Unit dogs, attack dogs, or aggressive dogs. This should help in deciding whether or not to do the PetMassage myself, or create a class to train the handlers how to do it themselves. I needed to know what to expect from the animal on my table.

A friend of mine recommended the dog trainer that she had sent her dogs to at Priory K9 because he had experience in working with aggressive dogs and K9 unit dogs. I had a nice talk with him about what PetMassage was and what I was wanting to provide for the dogs and their handlers. He was interested in seeing a demo and saw the value that could be had with utilizing PetMassage for the K9 officers.

A client of mine, human massage that is, has her own animal training business here in Charlotte and was very interested in learning more about it. I even did a demo for her and her team helping a dog with anxiety get some much-needed rest in a new place.

They both gave good insight on what the situation may be like having one of the K9 officers (dog) on my table. They are on alert so often, they may have some trouble relaxing on the table and fully calming down to the massage. There also is always the chance of getting bitten which does not make for a relaxing session, though the thought to have the handler present during the session and/or have a small class to teach them some PetMassage techniques could be a help for that issue.

For the trainers the benefit was clear even if the process may have its own kinks to iron out. However, as much as I was hoping the response to be similar with the K9 supervisors themselves, it didn’t happen that way.

To start out, I figured it would be best to stick to the areas that I’m planning to work in: York County, SC and Mecklenburg County, NC. I spent several months placing calls to the unit supervisors with no response. I visited the police stations to find they didn’t have a physical office, so the only way to contact was via phone.

I did finally get a hold of someone at the York County K9 Unit. I had hoped they would show some interest in providing this service for their dogs, but they were not receptive to the idea. Quite bluntly I was told they weren’t interested in the PetMassage and had no time to consider a class to learn themselves to work with their animals. I still have not been able to reach anyone from the Mecklenburg County K9 Police Unit.

It seems that currently PetMassage is not on their radar. I realize some of the pitfalls with putting this into play would be finding the time, also budgeting either for individual owners or, the more likely option, through the city funding. It takes a lot to care for these dogs already, and I know they are looking to expand the unit in Mecklenburg County, so I will continue to try and make better connections with these officers and build a relationship with them and people they know to increase the awareness of the benefits for all involved.