Terms of engagement

Use particular terms and words in your hard copy marketing materials and website to be compliant with your state guidelines promoting your canine massage business. Avoid highly charged terms such as, therapy, healing, physical therapy, rehabilitation, and massage therapy.

All physical and emotional imbalances – which are the root causes of symptoms, diseases and discomforts, are the result of the body stressing while reacting to stressors. Ultimately, the function of PetMassage is to de-stress. To relax. It is absolutely appropriate to value and promote tissue and energy relaxation as our true goals. So instead, use softer terms that suggest these intentions, such as, balance, relaxation, harmony, flexibility, and ease in movement.