We believe.

Manifesto

When you have a business and decide to devote your life to it, you need to be able to clearly state why you are doing what you are doing. For The PetMassage_TM Training and Research Institute, in Toledo Ohio, we are continuously refining and redefining our vision.

Declaration of beliefs

There is something called a Declaration of Beliefs. I like to think of it as a manifesto. This is our raison d’être, our reason, or justification, for being or existence.

Recently we received the following link to the TED talk by Simon Sinek, “Start with Why,” with a message that we might enjoy the marketing info. https://www.youtube.com/watch?v=sioZd3AxmnE

Anastasia and I listened to the 15-minute YouTube presentation … twice. Have we been accurately presenting what our dreams and intentions are? We looked at the home page of our website. Uh oh. We have been describing what we do and who we are, rather than why we are doing it.

We are so dedicated to PetMassage_TM. We diligently and might I say “doggedly,” practice, teach, mentor, promote incessantly, and persistently work to plan for the future expansion of PetMassage_TM. To what end? Why is this so important?

We’ve been running this company for 18 years. During all that time, I’ve been practicing, learning, writing, and working on figuring out how to practice canine massage more effectively (our first VHS was entitled Effective Pet Massage for Dogs) and why canine massage has captivated my imagination. For me, it is a joyous exercise in creativity; perfect for my personality type. And, for 18 years Anastasia has been proofing and editing, questioning and validating everything I have written; perfect for hers. (Anastasia deserves a lot of credit for her patience and puzzle solving. More often than not, the first 3 or 4 drafts of books, articles, and these newsletter-blogs are incomprehensible.)

So, we, the four of us, Anastasia, Lola Ginabrigida, Camille Monet, and I, began to dig deep, teasing out, and then revealing, as belief statements, what our approach is, to the craft, style, set of skills, intentions, values, and purpose of the extended family of PetMassage_TM.

So inspired were we by this TED talk, we spontaneously wrote the following list of twelve tenets just as you see them here:

We believe

1. We believe PetMassage_TM enhances every dog’s quality of life.
2. We believe that PetMassage_TM enhances the quality of life of pet owners.
3. We believe that PetMassage_TM integrates perfectly with v .
4. We believe that PetMassage_TM is a fundamental need for dogs, like food, shelter, exercise, grooming and veterinary care.
5. We believe that PetMassage_TM enhances bonding with all newly adopted dogs.
6. We believe that practicing PetMassage_TM professionally fulfills the dreams of people who want a career helping dogs.
7. We believe PetMassage_TM integrates perfectly with dog training and grooming.
8. We believe that PetMassage_TM can be an essential part of everyday pet care.
9. We believe that PetMassage_TM teaches children to massage and handle dogs respectfully and safely.
10. We believe on-going PetMassage_TM sessions continue to enhance dogs physical and social lives.
11. We believe that practicing PetMassage_TM has a significant and noticeable positive influence on society at large.
12. PetMassage_TM with dogs is one of the essential elements for shifting the energy of our planet to become more balanced, aware, loving, empathetic, understanding, and enduring.

Micro and macro effects of practicing PetMassage_TM

In our practice, it is imperative to maintain awareness of both the micro effects of PetMassage_TM, and the macro. PetMassage_TM helps to restore balance to individual dogs, to the dog’s families, to the individual practices of veterinary medicine (and by extension, their clients), to our social values, to those who need compassionate touch and the presence of loving support the most, to people who would like to practice PetMassage_TM as a new career, to canine care professionals who want to expand, enhance or shift the directions of their practices, to families with dogs, to children growing up with dogs, to the vast social network of dogs and dog-related industries, to the neighborhoods and cities where dogs live, and to our civilization in its entirety.
Each dog that we assist toward balance is an essential, working and evolving part of – a living hologram of – the energy of our planet. Each PetMassage nudges the Greater yin-yang toward harmony, peace, and the restoration of grace.

This list is now on the PetMassage.com website on the page http://petmassage.com/about-petmassagetm/
You can make the PetMassage_TM difference.
PetMassage_TM is growing in acceptance, popularity and demand all over the world. Now you know why PetMassage_TM is so essential.

We invite you to learn more about PetMassage_TM at www.petmassage.com. Join us as an active participant in the animal massage and bodywork industry. Let us be your guide and mentor. Study the PetMassage_TM books and DVDs. Attend PetMassage_TM workshops for hands-on training. Take the PetMassage_TM online courses and learn at home.

You request permission to board our ship? Welcome aboard. You may begin your dog’s PetMassage_TM NOW!